Google Increases the Width of SERP Column

Google recently made a major change to search result column which may have great impact on search results appearance. Significant increase in the width of the column of SERP , impacting everything google displays in that column.

Feature snippets, Ad Words, Local listing as well as organic search results are impacted by this new change.
Google has increased the column for search results by 100 pixels from 500 to 600 pixels. The amount of white space between the results and the feature in right side bar has decreased from 65 Pixels to 60 only.

It is great news for those who is disappointed when google changed search results to display 4 ads at the top of result pages. Due to decrease in height of many features in column , some organic results pushed up on the pages based on the search query.

Previously maximum 55-60 characters titles consider as a  very good but with changing in width of search results page 70 characters title is allowed. Now you need to limit with  meta description length which is increased by 16-20 characters. Width of featured snippets is also increased by 46 pixels wider than the regular search results page while height is decreased significantly. Width of Local map packs are also increased and the new packs are same dimension as the Featured snippets. The width of right hand column such as Google knowledge panel are still the same and not adjusted .

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