On-Page SEO
On-Page SEO is most imporatant for better ranking as well as successful marketing compaign. On-page SEo factors are the features of web pages that effects in search engine ranking. 5 important factors are:
- Content
- URL Structure
- Title and Description
- Speed and Trust
- Internal Link
Content
Content is king of on-page SEO. Good content can make great influence even without SEO while bad content will not survive with great SEO. So content need to be unique, original, well- researched, useful and relevant. When good content is published frequently in your site people can link to it which has great impact in SEO.
URL Structure
Poor URL Structure is a regular SEO issue, that can effect in ranking, keep pages out of search engine reach sometimes which effect in ranking of particular page as well as whole websites. URL need to be straightforward, meaningful and accessible to achieve good ranking result. URL are of two versions www and non-www, we need to choose suitable version in google search console preferred domain. However many people use 301 redirection to point one version to another. URL need to be relevant according to the content of the pages.
Best: www.yoursitedomain.com/topic
Worst: www.yoursitedomain.com/12aedc
In URL structure use hyphenes(-) instead of underscore (_) to connect the words of the phrases. Creation of XML Sitemap makes easy to crawl the different pages of your sites so create XML sitemap and close irrelevant pages using ROBOTS.TXT file.
Title and Description
Title and description both important for SEO. Title tells both search engine and users what your page about while description used to provide information about a web page for the search engine and websites users. Title should be a maximum of 70 characters including spaces. We can place focused keywords in title however placement, separation and relevancy matters in ranking of page. Description does not influence in search algorithm however it affects in CTR(click through rate). Description should be a maximum of 155 characters including spaces and must be descriptive, potent and interesting for users.
Speed and Trust
Page speed and site speed also matter in ranking of web pages. page speed is the times takes to display full content of the specific page. On average e-commerce site take 7 sec to load page but ideal load time is 3/4 sec. Speed has an impact on your audience user experience, bad user experience cost on ranking. if user need to wait long time they will close your website and also slow page load is penalized by the search engine which effects in your ranking. However we can minimize these effects by enable compression, minimizing css, javascript, optimizing images, reduce redirects etc.
Information published on your webpages need to be trusty, genuine and relevant according to titles of the pages which impact on the trust of the sites and ultimately effect on the ranking.
Information published on your webpages need to be trusty, genuine and relevant according to titles of the pages which impact on the trust of the sites and ultimately effect on the ranking.
Internal Linking
Internal link is a one that point to another pages within same domain. we can use target keywords in anchor text and can point to another pages which enables
- More reading options for audience.
- information hierarchy for a websites.
- Improvement in ranking for certain keywords.
- helps Search engine to crawl the sites.
- spread link juice for that websites.